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Transforming Virtual Experiences: A Case Study of Bricks & Pixels x Touchcast Collaboration

Updated: May 30

Client Introduction

At Bricks & Pixels, we're dedicated to helping businesses unlock the potential of virtual experiences. We offer a comprehensive suite of product-based services, including virtual staging, digital product displays, and environments for various 3D showrooms and other virtual 3D products. Today, we'd like to showcase our successful collaboration with Touchcast, a globally distributed company with offices in the US, India, Ukraine, and Israel.

Touchcast embodies innovation, boasting a 100% remote workforce comprised of video technologists, inventors, entrepreneurs, producers, writers, and designers. Their mission to reimagine the way we work through the Generative Web perfectly aligns with our vision for the future.

They specialize in creating immersive communication and shopping experiences powered by generative AI. This translates to more personalized experiences for your customers throughout their buying journey, fostering deeper connections through engaging interactions.

 Additionally, Touchcast offers e-commerce-focused solutions to enhance your online store. With over a decade of experience in virtual events and a proven track record with major brands, Touchcast can help you elevate your customer experience strategy.

This case study explores how we provided a range of solutions to elevate Touchcast's virtual event platform.

Client's review
Client's review

Client Requirements Analysis:

Virtual Showrooms & Spaces: 

  • Develop virtual showrooms for various products, allowing users to explore them in detail in a 3D environment.

  • Prioritize features that enhance customer engagement, such as interactivity and detailed product information.

  • Ensure accessibility by making virtual showrooms available 24/7, globally.

Automobile Configurator: 

  • Create a car configurator that allows users to customize their dream vehicle in real-time.

  • Include features like paint color selection, wheel options, and interior design customization.

  • Focus on 3D model optimization for smooth performance and a seamless user experience.

Virtual Event Stages: 

  • Design immersive virtual event stages for various purposes, such as product launches, conferences, and music festivals.

  • Offer features that go beyond video conferencing capabilities, like 3D environments and interactive elements.

Additional Services (mentioned as completed projects): 

  • Develop virtual clinics for healthcare professionals to connect with patients remotely.

  • Design virtual offices for professionals to conduct meetings, presentations, and consultations online.

Products Delivered:

Virtual Showrooms & Spaces: Stepping into the Future of Retail

Virtual apple store
Virtual apple store

Imagine stepping into a gleaming car showroom, the chrome and leather details gleaming realistically on your screen. Unlike a static image, you can virtually walk around, open the doors, and even peek under the hood – all from the comfort of your couch. This isn't science fiction; it's the reality of virtual showrooms, and it's rapidly transforming the retail landscape.

A recent report by predicts that the global virtual showroom market will reach a staggering $8.6 billion by 2027, fueled by a surge in online shopping and the growing popularity of immersive experiences. Virtual showrooms offer a multitude of benefits for both businesses and consumers:

  • Enhanced Customer Engagement: Studies by show that customers who interact with virtual products are 85% more likely to purchase them. Virtual showrooms allow users to explore products in detail, fostering a deeper connection and leading to more informed buying decisions.

Nike Showroom
Nike Showroom

  • Convenience at its Finest: Virtual showrooms are accessible 24/7, from anywhere in the world. This eliminates geographical limitations, allowing businesses to reach a global audience and convert potential buyers who might not have access to a physical showroom. For example, a furniture company in Scandinavia can showcase its latest designs to a customer in Singapore, all within a virtual environment.

  • Breaking Down Barriers: Virtual showrooms democratize the shopping experience. Customers can explore high-end products at their own pace, without feeling pressured by salespeople. This is particularly beneficial for luxury brands, allowing them to showcase their products to a wider audience in a more intimate setting.

 Automobile Configurator: Revolutionizing Car Sales from the Showroom to Your Screen

Fiat Car Configurator
Fiat Car Configurator

Imagine showcasing your latest car model without the limitations of a physical showroom. That's the power of our car configurators! 

We meticulously optimized 3D car and bike models for Touchcast, ensuring every detail, from the sleek curves to the intricate details of the engine, is meticulously crafted and lightweight for smooth performance.

This optimization process, built on our expertise in mesh management, translates to a seamless user experience.

we provided Touchcast with highly customizable car and bike configurators. Imagine showcasing your latest car model in a virtual showroom, allowing users to explore every detail, choose paint colors, select wheels, and even customize the roof and rear design – all in real time.

This level of detail and interactivity isn't just impressive; it's commercially proven. Our configurators, built upon our expertise in 3D optimization and mesh management, deliver a seamless user experience.

Triumph Showroom
Triumph Showroom

This was evident in our collaboration with Touchcast, resulting in the creation of configurators for renowned brands like Fiat, Ferrari, Maserati, and Abarth. These configurators not only delivered an engaging user experience but also translated into significant sales figures for these companies.

Our configurators allow users to personalize their dream vehicle in real time. Whether it's choosing a head-turning paint color, selecting the perfect set of wheels, or customizing the interior with premium leather seats, users have complete control over their virtual ride.

This level of personalization goes beyond simple aesthetics; it allows users to envision themselves owning and driving the car, strengthening the emotional connection to the product.

Virtual Event Stages: Teleporting Your Audience to the Heart of the Action

Micorsoft Hall
Virtual Hall

Imagine attending a product launch event in Paris, a music festival in Rio de Janeiro, or a corporate conference in New York City – all from the comfort of your home. Virtual event stages are making this a reality, transforming how businesses and organizations connect with their audiences in the digital age.

Beyond Video Calls: A World of Possibilities

Gone are the days of flat, two-dimensional video conferencing backgrounds. With virtual event stages, audiences are transported to immersive 3D environments, designed to capture attention and foster deeper engagement. Here's how virtual event stages are revolutionizing the event landscape:

At Bricks & Pixels, we push the boundaries of what's possible in the virtual realm. We don't just create 3D models; we craft immersive virtual experiences that transform how businesses connect with their customers.

Imagine this: A patient seeking treatment walks into a calming virtual clinic, greeted by a familiar waiting room scene. With just a click, they're connected to their doctor in a secure, private examination room.

No traffic jams, no crowded waiting areas – just a convenient and stress-free way to receive quality healthcare. This isn't science fiction; it's the future of healthcare, and Bricks & Pixels is at the forefront of creating these immersive virtual experiences.

Virtual Clinic
Virtual Clinic

That's exactly what we achieved for our valued client, Touchcast. We built a full-fledged virtual showroom for their cars and bikes, complete with interactive features that captivate potential buyers.

We built virtual offices for Touchcast, allowing doctors and other professionals to connect with their target audience in real-time. Imagine a virtual space where you can meet clients, deliver presentations, or host consultations – all from the comfort of your own home.

Our virtual showrooms are accessible 24/7, anywhere in the world. This convenience, combined with stunning visuals and immersive sound design, creates a captivating experience that keeps visitors engaged and coming back for more, ultimately driving sales.

But our expertise extends beyond the showroom floor.

Our expertise extends far beyond virtual event stages. We create immersive virtual spaces for a variety of industries, including:

  • Real Estate: Showcase properties to potential buyers remotely. Imagine a virtual tour where buyers can explore different rooms, and neighborhoods, and even experience different lighting conditions – all within a realistic 3D environment.

  • Education: Create engaging virtual laboratories or classrooms that facilitate remote learning and enhance student engagement. Students can virtually dissect a frog in a biology lab or explore the pyramids of Egypt in a history class, fostering a more interactive and immersive learning experience.

  • Healthcare: Develop virtual consultation rooms for doctors to connect with patients in real time, regardless of location. This is particularly beneficial for patients in remote areas or those with limited mobility.

  • E-commerce: Revolutionize online shopping with interactive virtual showrooms for clothing, furniture, electronics like laptops, and more. Allow customers to virtually walk through a clothing store, style outfits, or see how a new TV would look in their living room – all before making a purchase.

  • Banking: Transform the banking experience with virtual branches. Customers can use VR headsets to visit a virtual bank branch, consult with financial advisors about non-financial matters like investment strategies, or even access educational resources about personal finance – all within a secure and immersive environment.


Challenges & Solutions: Building Flawless Virtual Experiences

Optimization & Ambiance

Creating stunning virtual showrooms with smooth performance requires meticulous detail. The biggest hurdle? Highly detailed 3D models can cause lag and frustration.

Solution: Our mesh management expertise comes to the rescue! We optimize models to ensure smooth navigation within the virtual showroom while maintaining exceptional visual quality. Think realistic lighting, textures, and materials that create an immersive ambiance – from a sunset-bathed car showroom to a cozy sitting space in a virtual furniture store.

 User Experience & Customization

Striking the balance between visually impressive and user-friendly virtual event stages can be tricky Solution: We prioritize a seamless user experience for both speakers and attendees. Our intuitive controls make navigating the virtual environment easy, while clear communication ensures everyone stays engaged with the presentation content.

 Color Matching & Plugin Functionality

Ensuring high-end color accuracy in car configurators is crucial for a realistic experience. Imagine configuring your dream red Ferrari – the virtual color needs to perfectly match the one you'd drive off the lot!

Solution: Our advanced color-matching techniques guarantee virtual car representations flawlessly reflect their physical counterparts. Additionally, we ensure plugins like greenscreen technology, used in virtual event stages, operate flawlessly for a smooth and frustration-free user experience.

Beyond the Stage: A Universe of Virtual Spaces

A Glimpse into the Future: Limitless Possibilities

Virtual showrooms, car configurators, and virtual event stages are just the tip of the iceberg. As virtual reality and augmented reality technologies continue to evolve, we can expect even more immersive and interactive experiences in the future. Imagine attending a virtual concert where you feel like you're part of the crowd, or visiting a virtual museum where you can interact with historical artifacts in 3D. The possibilities are endless.

Bricks & Pixels: Your Partner in the Virtual Revolution

At Bricks & Pixels, we're passionate about pushing the boundaries of what's possible in the virtual realm. We believe that virtual experiences have the power to transform the way businesses connect with their customers and audiences.

Are you ready to embrace the future? Contact us today and let's discuss how we can craft a captivating virtual experience that revolutionizes the way you connect with your audience. We don't just create virtual experiences, we create the future.

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