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AR/VR — The Next Big Thing In Marketing: Hype or Reality?

Updated: Feb 22

Category: Tech, AR/VR, Real Estate -


Vr for real estate

The future of marketing is all set to go beyond reality…


Two of the most fascinating new technologies, Augmented Reality (AR) and Virtual Reality (VR), are already causing a stir in the marketing sector. In fact, over 171 million people utilize virtual reality globally and it is anticipated that the global VR market would grow to $26.9 billion by 2027*.


With the ability to create immersive and compelling experiences for customers, AR/VR has the potential to alter the way businesses interact with their clients. In this article, we reveal why and how AR/VR is the next big thing in marketing for companies. Read on to find out!



AR/VR The Next Big Thing In Marketing -


Customers can receive a unique and interactive experience with AR/VR technology that is not possible with traditional marketing techniques. With AR, shoppers can view products in 3D and envision them in real-world surroundings before making a purchase. Customers can interact with goods and services in a simulated environment thanks to virtual reality (VR).


This better experience can lead to higher engagement, increased consumer happiness, and improved brand loyalty.





Using Vr for Enhanced customer experience
Using Vr for Enhanced customer experience

Increased Sales and ROI


AR/VR can help businesses increase sales and ROI by providing customers with a more comprehensive understanding of products and services.


By allowing customers to visualize products in real-world settings, businesses can increase the likelihood of a purchase. Moreover, immersive VR experiences can help customers make more informed decisions, reducing the risk of returns and increasing customer satisfaction.




A girl smiling while using VR
Experiencing VR

Improved Customer Engagement


Another innovative and interesting approach for businesses to interact with their clients is through AR/VR technology. Businesses can use AR to develop interactive marketing materials and campaigns that let customers interact with goods and services in real time.


For events and product debuts, virtual reality (VR) may offer an immersive experience, generating awareness about the brand and boosting customer involvement.


Competitive Advantage


Another innovative and interesting approach for businesses to interact with their clients is through AR/VR technology. Businesses can use AR to develop interactive marketing materials including advertisements and campaigns that let customers interact with goods and services in real time.


For events and product debuts, virtual reality (VR) will offer a stellar experience, generating awareness about the brand and boosting customer involvement.



Cost-Effectiveness


AR/VR technology may seem expensive, but it surely is cost-effective in the long run. By providing customers with a better understanding of products and services, businesses can reduce the number of returns and improve customer satisfaction, which can lead to increased sales and ROI.


Moreover, AR/VR technology can be used for multiple purposes, such as training, which can further reduce costs for businesses.


The AR/VR tech, therefore, is not just a temporary trend but it is something that’s here to stay! It is the next massive thing in marketing, and the businesses that embrace this technology early on will have a competitive advantage.


Conclusion


So, is AR/VR The Next Big Thing In Marketing?


While AR/VR boasts potential in marketing, it's more like a promising newcomer than the definitive "next big thing". Its immersive experiences engage customers uniquely, but adoption is hindered by limited accessibility and high development costs.


 It shines in specific applications like product visualization, but mainstream integration requires hardware advancements and cost reductions. So, the future is bright, but not quite the solo star of the show yet.



* Source: Zippia. "25+ Amazing Virtual Reality Statistics [2023]: The Future Of VR + AR" Zippia.com. Feb. 27, 2023, https://www.zippia.com/advice/virtual-reality-statistics/


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