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AR Innovation in India: Pioneering Affordable Solutions for Industries

Updated: Feb 9

In a world where the boundaries between the physical and digital realms are blurring, Augmented Reality (AR) emerges as a powerful technology that enriches our perception of reality.


Did you know that the global AR market (according to Fortune Business Insights) is projected to reach a staggering USD 1,109.71 billion by 2030? This astounding growth underscores the rising influence of AR in shaping industries worldwide.


AR overlays digital content onto the real world, enhancing our experiences and interactions with the environment. As businesses worldwide recognize the potential of AR, Indian companies, including the pioneering Bricks and Pixels, have been at the forefront, offering seamless and affordable AR services to various industries.



A man wearing AR glasses standing in a Marketplace
A Man using AR



In this blog, we will delve into the process and impact of AR, explore how AR VR companies in India are embracing this transformative technology, and shed light on the cost-effectiveness of AR solutions provided by Indian companies today.


Understanding the AR Process:

We view augmented reality (AR) as a historical innovation that empowers people to improve their own abilities by harnessing the power of new digital insights and machine processing capabilities. At its core, Augmented Reality involves seamlessly integrating computer-generated elements into a real-world environment. The process of developing AR applications encompasses several key stages:


  • Ideation and Conceptualization: The journey begins with brainstorming ideas and conceptualizing the AR application's purpose and objectives. Companies work closely with clients to understand their vision and tailor AR experiences and accordingly.


  • Content Creation: AR applications require captivating content, ranging from 3D models, animations, videos, and audio. Indian AR companies such as ours (Bricks and Pixels) possess a wealth of expertise in content creation, ensuring visually engaging and interactive experiences.


  • Development and Coding: Skilled developers bring the AR application to life, using cutting-edge software and coding languages. The coherent integration of digital content with real-world environments demands precision and technical finesse.



A man trying to code for AR Apps
Developing AR Apps

  • Testing and Refinement: Rigorous testing ensures the AR application functions flawlessly on various devices and platforms. Feedback from clients and end-users is used to refine the application and ensure optimal performance.


  • Deployment and Support: Once the AR application is ready, it is deployed on targeted devices, such as smartphones or AR glasses. Companies offer ongoing support and updates to enhance user experiences and address any technical issues.


Impact of AR across Industries:

The impact of Augmented Reality extends across a diverse array of industries, stirring up how businesses operate and engage with their customers. AR also inevitably takes the user interface to a whole new level. For instance, with AR, you can see a virtual control panel superimposed right on the product you're looking at. You can control it with your headset, your hand gestures, and your voice commands. Let's explore some prominent sectors and the transformative influence of AR:


  • Real Estate: AR has transformed the way properties are showcased and experienced. With AR-enabled apps, potential buyers can take virtual property tours, visualize interiors with custom designs, and even explore properties that are still under construction. This immersive experience not only saves time but also aids buyers in making informed decisions.


  • Education: AR is reshaping the learning landscape, making education more interactive and engaging. From AR-enabled textbooks that bring illustrations to life to immersive virtual field trips, AR enriches students' understanding of complex concepts.


  • Healthcare: AR empowers healthcare professionals with visualization tools for surgical planning, medical training, and patient education. From overlaying anatomical models during surgeries to simulating medical procedures, AR has significantly improved patient outcomes.


  • Retail and E-Commerce: AR has reinvented the shopping experience, allowing customers to virtually try on clothes, visualize furniture in their homes, and explore products in detail before purchasing. This technology enhances customer engagement and reduces the likelihood of returns.


Switching wallpapers and accessories on the wall using AR
Browsing items using AR

  • Entertainment and Gaming: The entertainment industry has embraced AR with open arms. From location-based AR games like Pokemon Go to immersive storytelling experiences, AR blurs the line between fiction and reality.


Indian Companies Leading the AR Revolution:

AR is an effective tool to improve workflows, processes and the training of employees and therefore we believe that all businesses in today’s time should integrate AR into their companies. Among the vanguards of AR in India, Bricks and Pixels stands out for their exceptional services and commitment to innovation. With a focus on creating tailored AR-VR experiences for businesses, they have demonstrated the potential of AR across multiple sectors.


Their expertise in 3D modelling and rendering allows them to craft lifelike AR content, elevating the quality of experiences. By harnessing the latest technologies and collaborating closely with clients, Bricks and Pixels delivers customized AR applications that align with their clients' unique needs and objectives.


A man using AR at an event for getting details of a monument
Live Showcasing using AR

Cost-Effectiveness of AR Solutions:

In the past, the cost of developing AR applications was a significant barrier for many businesses. However, as the technology has evolved, the AR app development cost has become more accessible. The advent of cloud-based AR platforms, open-source tools, and improved development frameworks has reduced development costs significantly.


Indian companies like Bricks and Pixels have embraced cost-effective approaches, streamlining the development process without compromising on quality. By leveraging reusable assets and optimizing development workflows, they deliver budget-friendly AR solutions without sacrificing creativity or functionality.




The AR applications pricing can vary based on factors such as complexity, features, platforms, and support services. Generally, the cost can range from a few thousand dollars for simpler AR experiences to tens of thousands for more sophisticated applications. It is crucial for businesses to collaborate with experienced AR developers who can provide transparent cost estimations and deliver value for their investment.


Conclusion:

As Augmented Reality continues to shape the way we interact with the world, Indian AR VR companies like Bricks and Pixels play a pivotal role in democratizing AR services. Their expertise, innovation, and cost-effectiveness make AR accessible to businesses across various sectors, transforming industries and enhancing customer experiences. With AR's limitless potential, we are witnessing a new era of seamless integration between the real and digital worlds, unlocking possibilities we could only have imagined before. The AR revolution in India is here, and businesses are eager to embark on this transformative journey with Bricks and Pixels leading the way.



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