Case Study: Bricks and Pixels Transforms Indian Army’s Inventory Management and Legacy Preservation with VR Technology
- Saahil mohan
- May 9
- 5 min read
Introduction
In a historic and visionary alliance, Bricks and Pixels joined hands with the Indian Army’s esteemed AOC 222 to rewrite how legacy and logistics are experienced.
It all began when a technologically curious Army Commandant envisioned a next-generation VR-powered inventory store that would not only streamline operations but reflect the Army’s evolving embrace of innovation.
This project aimed to achieve two crucial objectives:
1. improving the efficiency of daily-use inventory management and preserving and
2. presenting the Army’s 250-year legacy in an engaging, tech-forward manner.
We took the challenge to bring the idea of an interactive VR store to reality and a full-fledged VR museum that would bring the Army’s legacy to life.
Project Phase
Story Boarding And Demo
Our journey began with a deep-dive into the world of military logistics. We explored every layer, from online archives to detailed conversations with retired and active Army personnel. Just to understand how things truly work on the ground.
This wasn’t just about building a 3D environment; it was about crafting a virtual military experience that reflected the discipline, structure, and precision of the Indian Army. Every texture, color, and virtual material used in our environment was selected with a purpose. From UI decisions to the layout of equipment, every detail reflected real-world usability for Army personnel. It was design rooted in behavioral insight, not just aesthetics.
This knowledge was translated into a detailed VR storyboard and functional flow, which we presented to senior officials for review. Their insights helped us further polish the concept. Bricks and Pixels's iterative feedback system is something we’ve proudly honed over the years and it proved invaluable again.
Because we’re not just a team building a set in VR. We are storytellers, engineers, and dreamers crafting interactive virtual reality solutions for defense, where every pixel has a purpose and every design choice enhances immersion.
Executing the Experience
Once the demo received enthusiastic approval, our team transitioned into full-scale production with renewed energy. We began by carefully designing the layout of both the Virtual Inventory Store and the Museum.
To maintain accuracy, we organized every reference we had. Photographs, audio recordings, videos, meeting notes, and even informal client feedback were all systematically sorted. At the same time, our researchers conducted in-depth studies on the history and structure of AOC and 222 ABOD, so that every visual element and object we created had a story and context. To speed up delivery without compromising quality, we divided our crew into two focused units.
One brought to life a sleek, futuristic store where every motor transport (MT) asset, from truck parts to every usable part were modeled with branding and specifications. This team ensured the environment supported fast search, detailed interaction, and ease of use for everyday logistics management.
Every space was mapped in 3D to provide a smooth, immersive user experience.
Navigation in VR had to feel intuitive, so we streamlined all features to match the project’s requirements:
Searchable inventory list with categorization and filtering.
Teleportation and walkthrough navigation to move between assets
Interactive asset details pop-ups.
Structured asset zones and movement paths designed with the precision of real Army logistics systems.
Simultaneously, the second team undertook the creation of the Virtual Museum, a completely different universe in design and tone. Here, the goal was to build a tribute, an interactive space that reflected 250 years of military excellence.
We carefully integrated ceremonial and period-accurate elements, ambient sounds, motion-triggered storytelling, and visual timelines to bring history to life. Every wall, prop, and artifact was thoughtfully designed to inspire pride and remembrance.
Interactive timeline of AOC and 222 ABOD.
Immersive storytelling through a spatially organized layout
In the background, our developers stitched together an immersive VR journey that allowed users to walk through assets, explore interactive details, and travel through a historical timeline complete with archival visuals, ambient sounds, and layered storytelling.
Ruling the Challenges
What started as a modest task to model just 50 Army assets quickly evolved into a full-scale mission. After our initial VR demo exceeded expectations, the Indian Army dramatically expanded the project scope to creating over 350 detailed digital replicas in less than a month.
The challenge: The sudden jump from 50 to 350+ assets increased our workload by over 600%, with no change in the delivery timeline. Each item needed to be modeled, textured, and made VR-ready without compromising performance or accuracy.
How we solved it: We rapidly restructured our internal pipeline, onboarded reliable vendors, and leveraged AI tools for auto-retopology and texture generation. This allowed us to meet the expanded scope without sacrificing quality.
But building digital twins isn’t easy when all you have are blurry photos. That’s exactly what we faced.
The challenge: Most references came as phone camera images : unlit, angled awkwardly, and lacking scale. With no technical drawings or exact dimensions, it was nearly impossible to maintain proportion and realism.
How we solved it: Our artists reverse-engineered dimensions using online specs and cross-referenced similar military-grade equipment. We then created a standard dimension guide to maintain uniformity and visual fidelity across the models.
Just when we thought the hardest part was done, we had to install the full VR setup at a remote Army base where internet access, hardware compatibility, and rework opportunities were close to zero.
The challenge: Setting up in a secure, low-connectivity Army zone meant everything had to work perfectly the first time. VR headsets, controllers, and systems had to be calibrated and operational on arrival.
How we solved it: We pre-tested every hardware component offsite, packed and shipped with detailed deployment instructions, and worked closely with the Army’s technical team to execute a smooth installation with no hiccups.
Support from the Indian Army: A Key to Success
Throughout the project, the unwavering support from the Indian Army’s Commandant and his team played a crucial role in its success.
Their quick approvals, prompt responses, and willingness to provide additional reference materials kept the momentum alive, while Bricks and Pixels matched this energy with relentless dedication. Continuous visits to our Noida office and precise feedback also helped the project roll towards perfection.
Outcome: A Monumental Achievement
The final result was a fully functioning VR store with over 350 assets and a VR museum that vividly showcased the 250 years of history and honor of the Indian Army’s AOC 222 ABOD. Both components were designed to be easily accessible, intuitive, and highly interactive, providing an immersive experience for the users.
The success of the project was not just in its timely delivery but in the way it achieved both of the Army’s objectives: modernizing inventory management and preserving history in an engaging, technology-driven way. Bricks and Pixels is proud to have played a role in such a monumental initiative, with the Army’s team praising the end result as a great success.
Conclusion: The Journey of Success
The partnership between Bricks and Pixels and the Indian Army’s 222 ABOD stands as a powerful example of how technology can solve real-world challenges. From the initial concept to the final deployment, every phase demonstrated the strength of collaboration, perseverance, and innovation. Despite a tight timeline and many obstacles, Bricks and Pixels delivered a solution that will have a lasting effect on the Army’s operations and the preservation of its legacy.
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